The Cassette Tape That Changed Everything: Why I’m Obsessed With Helping Speakers

I didn’t expect a cassette tape to change my life.

But at 33, that’s exactly what happened. 

And it's the very reason I love helping speakers get better opportunities and command higher rates...

I believe speakers have the power to transform lives

I know this to be true because at 33 I had my fixed mindset unlocked by a Hall of Fame speaker, Brian Tracy.

A year later...

  • I had read 50 new books
  • Quit smoking after 15 years,
  • Lost 72lbs… I was 233lbs on a 5'7" frame; down to a healthy 161

My life was completely transformed because I took action on what I learned from this amazing speaker.

I Remember when it hit me...

"Oh my gosh!" I said out loud.

"A cassette tape changed my entire life. How long has this been around?"

It was 2012 when I discovered this program — they didn’t even make cassettes anymore.

So how long had this life-changing message been out there, just waiting for me to find it?

Turns out it was originally published in 1984.

When I was just six years old.

It was a gut punch.

Oh my gosh. What if I learned this stuff sooner. 

How much pain, struggle, and stagnation could I have avoided?

How much better could my life be now — if I had only known?

And I get it — “When the student is ready; the teacher shall appear.” 

But still...

What could have been said or done to help me be ready sooner? 

And how many other people are suffering needlessly, when the exact solution they need is out there; simply because they didn’t know, or don’t believe it will help?

That moment lit a fire in me

I had been learning and providing marketing, branding, and copywriting for several years at this point. But now it was different. I had a mission. 

In this, moment I made a commitment to a question… 

“If someone has a story or solution that can transform lives… how do we get it into the hearts and minds of the people who need it most — and move them to take the action required for real transformation?

That’s the question I’ve been answering ever since.

It became an Obsession

It’s taken me on the most incredible journey of discovery and fulfillment.

It’s led me to become an expert in competitor-proof positioning and authentic messaging that moves people to beneficial action.

It even led me to my life’s work. 

Something I call... 

The Alchemy of Awesome:

“Converting your Authentic Awesome (the Gift ONLY YOU can be) into Signature Gold Solutions — so you have more value to give  for the people you love, the people you serve, the life and legacy you deserve.”

This obsession also led me to Devon Brown

When we met, in 2016 he was speaking 4 times a year at $1,000/day.

He was really good, but he was having a hard time getting more gigs and getting paid what he is worth.

Now?

He’s booked out 18 months in advance at $10,000+/day — and has made over a million dollars just from speaking fees in the last 5 years alone.

Which led me to Helping Other Speakers

It turns out...

I work really well with experienced speakers who’ve tasted success—but feel like they’ve hit a ceiling, or that their message could be more aligned with who they really are. 

I'm also especially good at helping multi-talented speakers who are too dynamic to pick one niche. 

And as I worked with more speakers — I was reminded...

It was a speaker who changed my life and got me on this journey in the first place. And the same program that helped me; turns out it was a big deal for Devon's development as well.

This message has probably changed thousands and thousands of people over the years.

That’s why I love helping speakers get better opportunities and command higher rates.

Because every stage you step on is a chance to change someone’s life.

And the more lives you change, the further your message travels.

It’s not just good business—it's a lasting legacy.

And The Obsession Continues...

I'm not good at everything.

Truthfully, I may not be good at much.

Obsession in one area will do that.

But if you spend time with me, I WILL help you discover and develop your Authentic Awesome; and deliver it for maximum value–for you and everyone around you.

So, if you are a speaker with a story or solution that has the power to transform people's lives, I want to help you get that solution into the hands of the people that need it the most. 

The world needs what only you can say — in the way only you can say it.

“Let’s unlock your Signature Gold together—so you can stop chasing gigs and start changing lives.”


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