For Speakers, Coaches, And Experts…
Stand Out More. Get Picked More. And Get Paid More.
No Fame Required!
Brand is reputation. Positioning sets the expectations Brand is built on. Get this right, and everything else clicks. Referrals stick, introductions convert, and premium rates feel justified.
PEOPLE ≠ PRODUCTS
"Finally, positioning designed for people and personal brands."
Why Brilliant Brands Still Stay Overlooked
You're doing the right things...
Creating content. Building relationships. Showing up consistently. Your work is solid, your expertise is real, and your audiences love you.
But somehow...
And look, you've had success...
So you are doing many things right.
But if you are not having all the success you want, it's very likely because you are doing some of the right things in the wrong order, or the wrong way for you.
they tell you to pick a niche
or narrow your niche. even more...
It's great advice...
If you're positioning a product.
But a personal brand is not a product.
But you're nOT a product. You're a person.
Unfortunately...
Most positioning advice treats you like a product.
List your features. Highlight your benefits. Find your Unique Selling Proposition(USP)...
The USP question:
"Why should I choose your product over any and all other options available to me?"
Products compete on specifications. Products are compared on features. Products need to niche down so you can design the right features and specs into the product.
Finding a USP is tough enough to do when designing and marketing a product.
Products don't have thoughts, feelings and doubts about themselves... But people do.When you take product advice
and use it for a personal brand...
The USP question hits different for personal brands.
The questions all the sudden becomes...
"Why should I choose YOU over any and all other awesome options?
Your answer needs to be:
- Bold Enough to Stand Out And Grab Attention
- Authentic Enough That You'll Actually Share It.
- Believable Enough That People (Including You) Will Trust It's True.
Traditional positioning is great for products and companies, but personal brands need a human-first approach to gaining an strategic advantage.
"Products Niche down...
People Position UP!"
Nathan Kettler - Alchemist of Awesome
Personal Positioning helps you strategically align your Authentic Awesome "The Gift ONLY YOU Can Be" with the most valuable problems you can solve.
You don't niche down to fit in, you package your Unique Potential to STAND OUT!
The result? Done correctly, you become the obvious choice for people you love serving, doing something you love doing.
What is Personal Positioning:
crafting and packaging your Unique Potential to create a strategic advantage.
Bonus points if it’s easy to understand and repeat. Even more points if it's competitor-proof and/or collaboration-ready.
Introducing
The Alchemy of Awesome
Potential To Profit Personal Positioning Formula
The four-part formula That Turns your Authentic Awesome into Signature Gold Solutions that get you Picked & Paid for premium opportunities.
1. Purpose
Your North Star. When you need clarity, focus, or things get tough, "purpose" provides clear direction and inspiration.
2. Problems
Solving other people's problems transforms your purpose into marketable value. It creates interest and value for your brand.
3. Positioning
Clear, value-driven positioning is the reason clients will pick you and pay more to do it your way vs. others..
4. Promotion
Package and deliver your promise, exceed expectations, and create the results that fuel your brand reputation.
When You Do The Right Things, In the Right Order, The Right Way For YOU...
Strategic Clarity
Your North Star. When you need clarity, focus, or things get tough, "purpose" provides clear direction and inspiration.
More Opportunity
Your North Star. When you need clarity, focus, or things get tough, "purpose" provides clear direction and inspiration.
Premium Value
Your North Star. When you need clarity, focus, or things get tough, "purpose" provides clear direction and inspiration.
It Leads To Real Results for Real People
"Nathan' approach helped transform my career. From 4 events per year at $1000/day to being booked two years in advance, commanding $10,000+/day. He is my go-to positioning expert every time I want to achieve a new level of success.
Devon Brown
World's #1 Celebrity Event Emcee
"I booked a 5-figure engagement (four times my average fee). But it's about more than money. I'm now leading a movement and leaving a lasting legacy. I am so grateful to have Nathan as my Guide-On-The-Side.
Joe Fingerhut, CSP
Founder of the "How Can I?" Movement
Step Into Your Next Level
It all starts with Strategic Clarity...
Before you can position, or re-position, yourself or your brand powerfully in the market, you need crystal clarity on how you can use your Unique Potential to create a strategic advantage.
Most people skip this step and jump straight to tactics.
And most people stay scattered.
That's where the Strategic Clarity Breakthrough comes in.
It's the required first step in the Personal Positioning Playbook, and honestly? It's where most of the magic happens.
Because once you' have strategic clarity, everything else becomes easier.
“At ICON.Guide, we believe the world doesn’t need more copycat brands. It needs personal brands with more Authentic Awesome positioned authentically, clearly, and powerfully.
Why I Help...
NAthan KEttler
Alchemist of Awesome
"Discover & Develop Your Authentic Awesome To Deliver "The Gift ONLY YOU Can Be" for Maximum Value, Impact, And Legacy."
I believe speakers and experts have the power to transform lives and change the world!
At 33, my fixed mindset was unlocked by a Hall of Fame speaker Brian Tracy. A year later I had read 50 books, quit smoking after 15 years, lost 76lbs… my life was completely transformed because I took action on what I learned from this amazing speaker.
Then I discovered this program was originally published in 1984 - when I was just 6 years old. I was hit with the realization: how much suffering did I endure when this solution was available the whole time?
That was the moment I became obsessed with this question:
“If someone has a story or solution that can transform lives… how do we get it into the hearts and minds of the people who need it most — and move them to take the action required for real transformation?”
It was a speaker who changed my life and got me on this journey in the first place. His message has changed thousands and thousands of people over the years.
That’s why I love helping speakers get better opportunities and command higher rates.
Because...
Every stage you step on is a chance to change someone’s life.
And the more lives you change, the further your message travels.
It’s not just good business—it's a lasting legacy.
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